The latest major sporting venue to roll out new technology from industry specialists MCR Systems is Leicester City Football Club. Some 100 EPOS terminals configured with MCR software were installed in September, just in time for the visit of Arsenal followed closely by the Rugby World Cup. The inclusion of contactless payments speeding up service has improved the consumer experience, leading to happier customers.
Levy Restaurants (Levy), part of food services provider Compass Group UK, has revealed details of the technology investment it has made to benefit its client Leicester City Football Club (LCFC).
For the past two seasons LCFC has been one of Levy's sports clients sharing the use of a 'pool' of EPOS terminals. Configured to run SymPOS, specialist hospitality management software from MCR Systems, the AURES hardware moved from venue to venue across the sporting calendar. Sharing assets in this way provided Levy Restaurants with an efficient return on the initial investment. Improved trading visibility generated through accurate, real-time management information on an event, venue or consolidated basis is proving of significant benefit.
Earlier this year, in preparation for LCFC's hosting of Rugby World Cup fixtures, Levy decided to invest in a permanent EPOS terminal estate at the club. MCR project-managed the installation of a further 100 AURES J2 225 terminals running SymPOS and Symphony Enterprise. The new devices joined 35 previously deployed across LCFC's King Power Stadium in bars, food kiosks and hospitality areas.
Why SymPOS? SymPOS is proven in large Sports and Entertainment venues such as Wimbledon, Edgebaston and the Scottish Events Campus (SEC) in Glasgow, and with the Rugby World Cup on the horizon, MCR were able to meet the requirements and timescales to deliver integrated contactless payment.
With Mastercard a RWC2015 headline sponsor, it was a pre-requisite for stadiums to be contactless enabled, and provide all visitors with a fast, easy and secure way to pay. MCR managed the WorldPay integration project, at the same time making every till point contactless-enabled and able to work with ApplePay.
Customers clearly appreciate both a choice of ways to pay and faster throughput. Staff are happier too with the new tills, they're easier to use, removing input errors and enhancing interaction with our customers.
Timescales were tight but MCR delivered on their promise, having the new terminals configured and installed in just two weeks. MCR pulled out all the stops and made sure everything was up and running for the Arsenal game followed by the three Rugby World Cup pool matches in October.
The 135 terminals are fully networked and delivering real-time sales and product information through MCR's cloud-based Symphony software. Adds Jim Wilkinson, MCR's Business Development Manager for Sports, Leisure & Hospitality "The Business Intelligence and Insight helps to optimise the consumer offer. It has a real impact on operations. Planning promotions and product selection is more proactive; decisions are based on hard facts, not estimates."
Thanks to the new EPOS platform, Levy can now look at initiatives such as loyalty, member communications and mobile wallet, all of which will improve customer engagement and drive sales - including cross-selling opportunities between F&B and merchandising. Symphony will also generate deeper insights into sales-mix trends for different event profiles.