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Delivery and Takeaway Sales Reach Double Pre-covid Levels

Latest figures from CGA by NielsenIQ’s hospitality at Home Tracker shows managed restaurants groups’ delivery and takeaway sales ended 2022 at twice their pre-Covid level.



Why Is the Delivery and Takeaway Market So Strong?


The latest figures show combined delivery and take away sales were 104% higher in December 2022 than in December 2019, with deliveries up 238% and takeaway and click-and-collect orders 53% ahead. This means that nearly a quarter (24%) of total sales in December were from delivering takeaways!


Long-Term Shift in Consumer Behaviour


The findings confirm that the convenience customers experienced from using delivery platforms during lockdowns have had long-lasting effects on consumer behaviour. This has transformed the hospitality market, as takeaways and deliveries remain popular long after the Covid restrictions have ended.


Rise in At-Home Drinks Orders


The results from CGA also highlight the increasing importance of drinks, which now account for 10% of all at-home orders.


Convenient


With delivery and takeaway sales reaching double pre-Covid levels, as customers continue to seek convenience, CGA director, Karl Chessell, comments: “After booming in 2020 and 2021, a return to eating out and a squeeze on consumer spending, both contributed to the plateauing of sales throughout 2022.

“Nevertheless, with nearly a quarter of all sales now coming from at-home orders, Covid has cemented food and drink deliveries in people's habits”.


Offer Online Ordering to Take Advantage of Delivery and Takeaway Sales


As a leading EPOS provider, MCR Systems can help you boost sales and improve customer experience with Pre-Order, an innovative online ordering system.

Pre-Order can be fully integrated with MCR’s cashless system SymPAY and Symphony Loyalty, so not only can you take advantage of a new channel for client orders, you can also understand your customer better by offering customer rewards and enabling targeted marketing.


For added convenience, payments can be made online via a debit/credit card, pre-loaded SymPAY purse or payment can be made on collection at the SymPOS till point.


To book your free demo, call our expert team on 0116 299 7000, or email sales@mcr-systems.co.uk

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