Gone are the days of traditional paper receipts; e-receipts offer hospitality and retail businesses several benefits that go beyond a simple transaction record. In this blog, we’ll explore four ways in which e-receipts can significantly improve your marketing efforts, leading to increased customer engagement, personalised experiences and more sales!
Build Customer Database
E-receipts allows you to collect valuable customer information, such as email addresses, phone numbers and purchase history. This data can then be used to build a comprehensive customer database, helping you understand your customers better.
Targeted Marketing Campaigns
E-receipts provide you with an effective platform to launch targeted marketing campaigns. By analysing customer data collected through e-receipts, you can segment your customer base and create personalised marketing messages. This allows for more relevant and timely communication, leading to increased engagement and higher conversion rates.
Upselling and Cross-Selling Opportunities
E-receipts can be utilised to promote upselling and cross-selling opportunities. By including relevant product recommendations or complementary offers on e-receipts, you can encourage customers to make additional purchases. For example, if a customer buys a shirt, the e-receipt could suggest trouser options. This not only increases revenue per transaction but also exposes customers to a wider range of products and services.
Feedback and Review Generation
E-receipts provide a convenient channel for gathering customer feedback and generating reviews. By including a feedback form or a link to a review platform on e-receipts, you can encourage customers to share their experiences and provide valuable insights. Positive reviews can be used across social media and your website while negative feedback can help identify areas for improvement and address customer concerns promptly.
MCR Systems has developed an e-receipts module within our Symphony software. To find out how it works or for advice on using e-receipts, contact us on 0116 299 7000 or email enquiries@mcr-systems.co.uk