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7 Key Hospitality Trends Set to Shape 2024

The hospitality industry is constantly changing, so to provide the best experiences for your customers it's important to stay on top of the latest trends.

Hospitality trends

Here are some of the top trends you can expect to see in 2024:

1. Personalised Experiences

One of the most important trends for 2024 is personalisation. Customers have come to expect more from their hospitality experiences, so it’s vital for businesses to tailor experiences to individual customer preferences and needs.

To make this possible, restaurants are using AI and data analytics to collect and analyse customer data. This creates a more memorable and enjoyable experience for the customer.

2. Sustainability

Sustainability will continue to be a big focus for hospitality businesses next year. Eco-friendly initiatives are at the top of the agenda. Hospitality businesses will be looking to reduce plastic waste, particularly single-use plastic, source eco-friendly materials and ingredients, plus implement energy-efficient systems. These measures will not only help the environment but also resonate with customers who value socially responsible businesses.

3. Hyper-Local Experiences

The surge in popularity of unique hyper-local experiences is driven by customers seeking to immerse themselves in authentic local culture, history and cuisine.

Partnering with local vendors and suppliers, providing locally-sourced ingredients, and offering unique tours and activities that showcase the area's unique attributes, is a great way to appeal to a wide range of customers and transform your business into a destination.

4. Integrating Technology

Technology plays a vital role in enhancing the customer experience in the hospitality industry. In 2024, hospitality businesses will be looking to adopt more advanced technologies to streamline operations and enhance convenience.

Many businesses will be looking to incorporate mobile ordering and chatbots for 24/7 service. Plus, step into the virtual world, with virtual tours, AR (Augmented Reality) onsite navigation and information, virtual menus and even virtual concierges. There will be an important balance to strike, using technology to improve efficiency, but not losing the personal human connection with customers.

5. Culinary Tourism

Food has become a key attraction for tourists, with many customers seeking exciting new gastronomic experiences. This trend has meant food festivals, events, culinary tours and cooking classes are becoming increasingly popular. To cater to this demand, many restaurants will be looking to create unique dining experiences to showcase local ingredients and cuisines.

6. Wellbeing

The focus on health and wellness has grown in significance for customers, leading many to actively seek restaurants that provide healthy meals and even fitness facilities and spas. This trend is likely to continue as people are becoming increasingly health-conscious. Restaurants that can provide these additional wellness offerings will successfully elevate their customers overall well-being experience, leading to loyal repeat business.

7. Flexible Spaces

With the rise of hybrid and remote working, many customers are looking for multifunctional spaces that can adapt to their needs. Restaurants are responding by offering free Wi-Fi to create a private remote working space, as well as offering communal work tables during the daytime that transform into private dining spaces for dinner service. Customers are able to connect with other customers, creating a more social and community-driven atmosphere.

MCR Systems is helping the hospitality sector successfully adapt to changing customer behaviours. To book your demo of our EPOS solutions, call our expert team on 0116 299 7000, or email


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